Kenya Breweries Limited (KBL) has opened the first alcohol supermarket in the country.
The project which is a partnership between KBL and Liquor House will see the supermarket fitted with Diageo’s World Class Tasting Room, where most of it’s top of the range products will be displayed.
According to KBL’s Head of Spirits, Flavia Othim, the store will enable customers to interact with the products
“Off-trade has been an integral part of our business, especially during this time in the new normal. Therefore, we believe that this space will help us, understand consumer’s needs and give them the opportunity to interact with our products,” Othim said during the launch.
“we will continue to invest in partnerships and platforms to ensure our brands can be enjoyed by consumers across the country,” she added.
The Liquor House Store will showcase a wide range of popular Diageo brands such as Singleton, Don Julio, Bulleit Bourbon, Lagavulin, Ciroc amongst other exclusive Diageo luxury brands.
KBL, Head of Off-trade sales, Juliet Gathuma also assured customers of a good experience in their store.
“We’re delighted to deliver a unique space for consumers to enjoy a world-class experience interacting with our top of the range luxury brands.”
The Diageo Worldclass room will be instrumental in transforming fine drinking and cocktail culture prepared using Diageo’s reserve brands portfolio including Ketel One and Cîroc vodkas, Ron Zacapa rum, Johnnie Walker Super Deluxe range, and their single malts Range.
The company also hosted a live tasting session at the venue, where guests were treated to cocktails prepared on the spot using each bartender’s exclusive recipes