Safaricom has launched a new Skiza Advertising platform for the Small and Medium Enterprises (SMEs) to advertise their services.
To enjoy the service, interested customers will enroll by dialing *897#, upon which they will hear adverts in place of the ringing tone as they wait for the customer they are calling to pick up.
“The Skiza Ad Service is an exciting innovation that seeks to provide an excellent platform for businesses across the country by better connecting them with customers and equally taking advantage of our wide reach.”
“The platform will deliver to our customers even more value through free data and minutes whenever they enroll and listen to advertisements from our partners,” Safaricom CEO Peter Ndegwa said.
Ndegwa added Safaricom will partner with Adtones, who will provide the ad-serving platform and on-board advertisers.
Adtones founders Ben Lynch and Gaspare Manos said that the platform will benefit millions of Safaricom customers with rewards and useful media information.
“We are particularly proud to help thousands of Kenya entrepreneurs who will be using this new means of interacting and communicating with their target audiences in a transparent, cost effective and rewarding manner,” Adtones founders Ben Lynch and Gaspare Manos said.
The Telco company added that enrolled customers will receive free 5 MB data or free 1-minute calling time for every three adverts listened to for more than six seconds each.
The accumulated minutes and data are valid until first day of every month and once redeemed assume a no-expiry validity on the customer’s line.
Adverts will be served at random to enrolled customers across the country.