Snapchat Launches Music-Powered Feature Sounds to Rival TikTok

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Snapchat has launched new sounds; a music-powered streaming feature on its app that allow users set their snaps to music, a function similar to TikTok.

Snapchat took to Twitter on Thursday night, October 15, to make the announcement with an exclusive Justin Beiber’s new song “Lonely” as a preview.

“Introducing sounds, the newest way to share your mood on Snapchat, discover new songs, add music to your snaps pass it to your friends.” Snapchat wrote announced on Twitter.

https://twitter.com/Snapchat/status/1316755717601202176

The feature is currently available for iOS users worldwide. However, Android users will have to wait a little while as it remains unclear when they will receive the feature.

Users will be able to add music to the snaps from a robust and curated catalogue of music from emerging and established content creators.

Once you receive a snap with sounds, you will have to swipe up to view the album art, song title, and name of the artist.

You will then get a ‘play this song link’ that will enable you to listen or save the link to download it on your favorite platform including Spotify, Apple Music, and SoundCloud.

Snapchat has been testing the feature since August and continues to add more exciting features.

Sounds is likely to help Snapchat to capitalize on the fracturing of the TikTok audience who have been exploring alternative apps to get entertained especially during this COVID-19.

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